CFIB – Bilingual Animated Explainer Video

The Challenge

After the worst of the coronavirus subsided in 2021, how were we going to help the Canadian Federation of Independent Business (CFIB) launch its nationwide campaign, encouraging Canadians everywhere to shop locally and support small businesses? 

Our Solution

We crafted a script, used animated motion graphics, and combined a friendly voice-over (in both French and English) with upbeat music to create a video that connected emotionally with its viewers, spurring them to action.

The Results

CFIB aired this 60-second animated explainer video on television and used it to launch its online “Small Business Every Day” campaign.